2024 年 5 月 8 日
+++ 宝马连续第三年成为这一著名电影节的官方汽车合作伙伴 +++ 为明星和 VIP 提供专属优质班车服务 +++ 扩大与 Naomi Campbell 的合作，并全球首发 BMW XM Mystique Allure +++
慕尼黑/戛纳。宝马连续第三年成为戛纳电影节的官方汽车合作伙伴。这意味着参加节日的游客将再次能够享受独家班车服务，其中包括这家豪华汽车制造商当前系列的豪华车辆。宝马还利用戛纳的焦点进行了一场特殊的车辆展示。继去年 BMW 电影作品《The Calm》成功全球首映后，BMW 现在将推出一款基于 BMW XM 的一次性作品，作为与英国超模 Naomi Campbell 创意合作的一部分。
如今，享负盛名的戛纳电影节已迈入第 77 届，将于 2024 年 5 月 14 日至 25 日再次吸引来自世界各地的众多电影制作人、演员和电影爱好者来到蔚蓝海岸。 d’Or 并不是镇上唯一的演出；节日期间，人们越来越多地关注海滨大道和许多其他戛纳热点地区的时尚生活方式和魅力。因此，对于高端品牌宝马来说，此次活动提供了向挑剔的国际观众展示其最新豪华车型的理想舞台。
为此，组织者和嘉宾都将拥有本地无排放的优质出行服务。节日组织者及其一些官方合作伙伴也将可以使用专门的班车车队，接送明星和贵宾在影节宫和会议中心周围的道路上行驶。其中包括 200 多辆汽车，其中包括全电动 BMW i7、BMW iX 和 BMW i5，以及配备插电式混合动力驱动系统的 BMW XM。
与娜奥米·坎贝尔 (Naomi Campbell) 的创造性合作产生了独一无二的成果。
宝马延续了去年与娜奥米·坎贝尔 (Naomi Campbell) 的合作关系。此次创意合作的最新产品是 BMW XM Mystique Allure。受这位超级名模的启发，这款独特的 XM 将于 5 月 15 日在戛纳特别亮相。
去年，双方合作迈出了第一步，为 BMW XM 推出了“Dare to be You”活动。除了成功的时装表演生涯外，娜奥米·坎贝尔还确立了自己作为演员和创意梦想家的地位，并成为全球时尚界最有影响力的人物之一。她对增加行业多样性的承诺使她成为创意和时尚界下一代崭露头角的人才的旗手。
BMW XM 和 Naomi Campbell：专注于视觉奢华的开拓者。
持久的开拓精神以及展现冷静和自信的能力是 Naomi Campbell 和 BMW XM 的共同特质。 BMW XM 凭借其标志性的设计语言、高舒适度的内饰以及首次在量产车型中首次亮相的 M HYBRID 驱动系统，在豪华与高性能之间创造了全新的水平。
插电式混合动力系统的电动机可与强劲的六缸直列发动机或强劲的 V8 汽油发动机配合使用，具体取决于车型。 BMW XM Label Red 形式（电力和汽油消耗 – 加权，合计：33.5 kWh/100 km 和 2.0 l/100 km [141.2 mpg imp]；CO 2排放量 – 加权，合计：45 g/km (WLTP)；电池电量耗尽时的燃油消耗：根据 WLTP，12.9 升/100 公里 [21.9 mpg imp]；CO 2级：使用电量耗尽的电池 G；加权，组合 B)，插电式混合动力车型是最强大的系列生产的公路车- BMW M GmbH 生产的合法汽车。
宝马集团
宝马集团拥有 BMW、MINI、劳斯莱斯和 BMW Motorrad 四个品牌，是全球领先的优质汽车和摩托车制造商，并提供优质金融和移动服务。宝马集团的生产网络由全球 30 多个生产基地组成；公司在全球140多个国家拥有销售网络。
2023年，宝马集团在全球销售了超过255万辆乘用车和超过209,000辆摩托车。 2023 财年税前利润为 171 亿欧元，收入达 1,555 亿欧元。截至2023年12月31日，宝马集团拥有154,950名员工。
宝马集团的成功始终基于长期思考和负责任的行动。该公司很早就为未来制定了路线，并始终将可持续发展和高效资源管理作为其战略方向的核心，从供应链到生产再到所有产品的使用阶段结束。
www.bmwgroup.com
BMW continues its partnership with the Cannes Film Festival and presents a special one-off creation in the French resort.
08.05.2024
+++ BMW is Official Automotive Partner of the renowned film festival for the third year in succession +++ Exclusive premium shuttle service laid on for stars and VIPs +++ Extension of collaboration with Naomi Campbell and world premiere of the BMW XM Mystique Allure +++
Munich/Cannes. BMW has signed up as Official Automotive Partner of the Cannes Film Festival for the third year in a row. This means visitors to the festival will once again be able to enjoy an exclusive shuttle service featuring luxury vehicles from the premium carmaker’s current range. BMW is also using its Cannes spotlight for a special vehicle presentation. Following the successful world premiere of the BMW Films production The Calm last year, BMW will now introduce a one-off creation based on the BMW XM as part of the creative collaboration with British supermodel Naomi Campbell.
Now in its 77th year, the prestigious Cannes Film Festival will once again attract a plentiful cast of filmmakers, actors and cinema lovers from all over the world to the Côte d’Azur on 14 – 25 May 2024. But the presentation of the coveted Palme d’Or is not the only show in town; during the festival, heads increasingly turn towards the lifestyle chic and glamour of the Croisette and many other Cannes hotspots. For premium brand BMW, the event therefore provides the ideal stage on which to exhibit its latest luxury-segment models to a discerning international audience.
To this end, organisers and guests alike will have locally emission-free premium mobility at their disposal. The exclusive fleet of shuttles chauffeuring the stars and VIPs over the roads around the Palais des Festivals et des Congrès will also be available to the festival organisers and some of its Official Partners. It includes more than 200 vehicles, among them the all-electric BMW i7, BMW iX and BMW i5, plus the BMW XM with plug-in hybrid drive system.
Creative collaboration with Naomi Campbell produces one-of-a-kind result.
BMW has extended the partnership with Naomi Campbell that it launched last year. The latest product of this creative collaboration is the BMW XM Mystique Allure. Inspired by the supermodel, this unique take on the XM will make a very special appearance in Cannes on 15 May.
The collaboration took its first steps last year with the “Dare to be You” launch campaign for the BMW XM. Alongside her successful catwalk career, Naomi Campbell has also established herself as an actor and creative visionary, and has become one of the most influential figures on the global fashion scene. Her commitment to increasing diversity in the industry has made her a standard-bearer for the next generation of up-and-coming talent in the creative and fashion worlds.
The BMW XM and Naomi Campbell: trailblazers specialising in visual extravagance.
An enduring pioneering spirit and the ability to project poise and confidence are attributes shared by Naomi Campbell and the BMW XM. With its iconic design language, an interior permeated by high comfort and the M HYBRID drive system making its debut in a series-produced model, the BMW XM creates a whole new level of connection between luxury and high performance.
The plug-in hybrid system’s electric motor teams up with either a muscular six-cylinder in-line engine or punchy petrol V8, depending on the model variant. In BMW XM Label Red form (electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO2 emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO2 classes: with discharged battery G; weighted, combined B), the plug-in hybrid model is the most powerful series-produced, road-legal car yet produced by BMW M GmbH.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
www.bmwgroup.com
