2024 年 1 月 18 日
劳斯莱斯对客户有着深刻的了解；他们的需求、期望和愿望，并努力超越这些。为顾客提供独特的体验是世界领先豪华品牌持续成功不可或缺的一部分，因此劳斯莱斯很高兴地宣布其位于向阳的全新设计的展厅已准备好欢迎过去、现在和未来的客户来到其全新的豪华空间。
- 劳斯莱斯 Sunningdale 经过广泛的重新设计和重新开发后重新开业
- 新展厅提供了现代化的豪华零售空间，为客户提供完全沉浸式的劳斯莱斯体验
- 新的视觉语言与年轻客户群产生共鸣
- 扩张和重新设计反映了对该品牌巅峰产品日益增长的需求
“经过广泛的重新设计和开发，我很高兴地宣布劳斯莱斯向阳现已重新开业。在过去 18 个月中，高度敬业、专业且经验丰富的团队暂时搬迁至售后服务中心，在那里他们继续为我们尊敬的客户提供专业知识和以奢华体验为特征的超个性化客户体验。
“Sunningdale 经销店的重新开业对我们来说是一个伟大的时刻，该经销店是距离西萨塞克斯劳斯莱斯总部最近的陈列室。这个新空间以其丰富的创新数字技术和优雅、奢华的设计，是品牌的完美体现。它真正抓住了品牌的精髓，让我们的视觉形象栩栩如生，重申了我们作为领先奢侈品牌的地位，有别于汽车制造商。”
罗尔斯·罗伊斯英国、欧洲和中亚区域总监 Boris Weletzky
对客户有着深刻的了解；他们的需求、期望和愿望，并努力超越这些。为顾客提供独特的体验是世界领先豪华品牌持续成功不可或缺的一部分，因此劳斯莱斯很高兴地宣布其位于向阳的全新设计的展厅已准备好欢迎过去、现在和未来的客户来到其全新的豪华空间。
该空间位于向阳市中心的一个显着位置，在建筑和美学上都经过了彻底的改造，使其几乎无法辨认。原陈列室已大幅扩建，提供了更多空间来展示品牌的精美产品，并为客户提供无与伦比的体验，这与劳斯莱斯作为真正的全球奢侈品品牌的持续发展保持一致。陈列室新增了一个露台，可欣赏伯克郡乡村的景色。一个轻松而温馨的空间，让客户能够更接近品牌。
重新设计的位置跨越两层，现在展示了该品牌的当代视觉形象，由屡获殊荣的机构 Pentagram 设计。从踏入大楼的那一刻起，该空间就为客户提供了身临其境的体验：前门以劳斯莱斯著名的万神殿格栅为蓝本，可以谨慎而诱人地一睹内部的情况。门口的顶部是该品牌的标志性雕像“欢庆女神”。
在内部，新陈列室继续散发着精致、现代奢华和创造力，但仍然认识到传统对于品牌的重要性，整个陈列室都引用了品牌创始人的名言。奇珍柜是有趣、永恒和传奇设计对象的折衷组合，旨在激发想象力和对话，作为委托过程的一部分。工作室的核心部分拥有一些品牌最精致的工艺实例，包括木饰面、皮革、各种活泼色调的绣线以及羊羔毛样品。表面处理样品以熟悉的劳斯莱斯speedform形状呈现，让人很容易想象几乎无穷无尽的双色调颜色组合；皮革卷在带有劳斯莱斯著名雨伞手柄的棒上，而单板的形状像机翼的横截面，让人想起查尔斯·劳斯先生的航空功绩。这个以感官为灵感的房间可以帮助客户想象他们梦想中的委托变成现实。
向阳展厅的显着改造进一步体现了该经销商对卓越的承诺，这一承诺在最近的两项著名奖项中得到了认可。2020 年，劳斯莱斯汽车桑宁戴尔荣获“年度全球定制经销商”称号，并于 2022 年荣获“年度地区原产地经销商”称号，这既表彰了其对劳斯莱斯品牌坚定不移的承诺，为其尊贵的客户提供个性化体验。
劳斯莱斯毫无疑问是奢华的，它是美丽和优雅的代名词，是真正的设计标志，因此每个车型都理所当然地享有自己的专用空间，并根据其独特的个性和特点进行展示。
ROLLS-ROYCE SUNNINGDALE UNVEILS NEW LUXURY SHOWROOM
18.01.2024
Rolls-Royce has a profound understanding of its clients; their needs, expectations and their wishes and strives to exceed these. Offering its patrons unique experiences is an integral part of the ongoing success of the world’s leading luxury marque, and so Rolls-Royce is delighted to announce its newly redesigned showroom in Sunningdale is ready to welcome clients past, present and future to its new luxurious space.
- Rolls-Royce Sunningdale re-opens its doors after extensive redesign and redevelopment
- New showroom provides a contemporary, luxury retail space, offering clients a wholly-immersive Rolls-Royce experience
- New visual language resonates with younger demographic of clients
- Expansion and redesign reflect increasing demand for the marque’s pinnacle products
“After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Sunningdale has now re-opened its doors. During the last 18 months the highly dedicated, professional, and experienced team temporarily relocated to their aftersales facility, where they continued to offer our esteemed clients their expertise and a hyper-personalised client experience characterised by luxurious encounters.
“The reopening of the Sunningdale dealership, the showroom nearest to the Home of the Rolls-Royce in West Sussex, is a great moment for us. This new space, with its wealth of innovative digital technologies and elegant, luxurious design, is the perfect embodiment of the brand. It really captures the essence of the marque and brings our visual identity to life, reaffirming our position as a leading House of Luxury, distinct from an automotive manufacturer.”
Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia
Rolls-Royce has a profound understanding of its clients; their needs, expectations and their wishes and strives to exceed these. Offering its patrons unique experiences is an integral part of the ongoing success of the world’s leading luxury marque, and so Rolls-Royce is delighted to announce its newly redesigned showroom in Sunningdale is ready to welcome clients past, present and future to its new luxurious space.
Located in a prominent location in the heart of Sunningdale, the space has been completely transformed both architecturally and aesthetically, making it almost unrecognisable. The original showroom has been significantly extended, offering more space to showcase the marque’s exquisite products and providing clients an unparalleled experience, in line with Rolls-Royce’s continuing evolution as a true global luxury goods brand. A terrace, with views over the Berkshire countryside, is an entirely new addition to the showroom; a relaxing and inviting space for clients to draw closer to the brand.
The redesigned location, spanning two levels, now showcases the marque’s contemporary visual identity, designed by award-winning agency, Pentagram. The space offers clients an immersive experience from the moment they step foot into the building: the front door is modelled on Rolls-Royce’s famous Pantheon grille and provides a discreet, tantalising glimpse of what lies within. The doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.
Inside, the new showroom continues to exude sophistication, contemporary luxury, and creativity, yet still recognises the importance of heritage for the marque, with citations from the founding fathers of the brand throughout the showroom. The Cabinet of Curiosities, an eclectic mix of intriguing, timeless and legendary design objects, is designed to spark the imagination and conversations as part of the commission process. The pièce de résistance, the Atelier, houses some of marque’s most exquisite examples of craftsmanship, including wood veneers, leathers, embroidery threads in a variety of vivacious hues, as well as lambswool samples. The surface-finish samples are presented in the familiar Rolls-Royce speedform shape, making it easy to imagine the almost endless two-tone colour combinations; the leathers are rolled on wands with handles from Rolls-Royce’s famous umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling The Hon Charles Rolls’ aviation exploits. This sensory-inspired room helps clients to envisage their dream commission coming to life.
The remarkable transformation of the Sunningdale showroom is a further sign of the dealership’s commitment to excellence which was recognised in two recent prestigious awards. In 2020, Rolls-Royce Motor Cars Sunningdale was honoured to receive the title of ‘Global Bespoke Dealer of the Year’ and, in 2022, ‘Regional Provenance Dealership of the Year’, both recognising its unwavering commitment to the Rolls-Royce brand and delivering personalised experiences to its cherished clients.
A Rolls-Royce is unapologetically luxurious, it is unmistakable, synonymous with beauty and elegance, a true design icon, and so each model rightfully enjoys its own dedicated space, framed, and is presented according to its distinctive personality and characteristics.
